Though many salespeople despise prospecting, it’s an important part of sales. Unfortunately, the majority of reps use ineffective and outdated sales prospecting techniques, instead of the effective practices that could actually lead to a higher volume of well-qualified leads (and make them more partial to prospecting).
Just like every other aspect of the sales process, you need to put in the effort and focus required. This is the only way to prospect efficiently so that you don’t waste your time on unqualified leads that aren’t suited for your product or service.
Use these modern sales prospecting techniques to help you better find leads who you can serve, engage, and eventually, convert to customers.
Sales Prospecting Methods
Sales prospecting methods are any way a salesperson conducts outreach to source new leads or engage with existing leads. Methods can vary by sales organization and industry and can include email outreach, social selling, event networking, and warm outreach over the phone.
Traditionally, there were two very different types of prospecting: outbound and inbound. Outbound was an approach that required the salesperson to conduct “cold” outreach in which they called and emailed prospects who had not opted in to speaking with them.
Inbound sales took the opposite approach, encouraging salespeople to build relationships with their prospects and call or email only those prospects who had expressed interest in their product or service.
Today, most sales experts agree the best approach to sales prospecting is a combination of both inbound and outbound selling.